CACHAREL
U.S. Launch, Experiential Marketing, Digital Content Social Strategy
Brand Building
Event Marketing
Social Media Strategy
UX Design & Development
Impact
244M+ Total Reach.
152M+ Digital Impressions.
65M+ Social Media Community.
27M+ Media Impressions.
THE BUSINESS
L’Oréal Fragrances reintroduced Cacharel to the U.S. with Yes I Am Glorious, giving the iconic brand a fresh Gen Z edge.
THE BREAKTHROUGH
Concrete Comm executed a bi-coastal launch with Shay Mitchell and activated an influencer collective that sparked a viral moment, driving widespread buzz and trending on TikTok.
THE BUILD
Content Factory
Transformed the 1 Hotel penthouse into an immersive, multisensory fragrance playground. Shay anchored the day by creating authentic content, hosting media, and engaging with influencers.
New York Fashion Week Debut
Activated at the Daily Front Row Fashion Media Awards with a fragrance bar, GlamCam, and a livestream red-carpet segment with Rita Ora, Gigi Hadid, Irina Shayk, Alicia Silverstone, and others.
Editorial Coverage
Delivered standout editorial coverage across major beauty, fashion, and lifestyle publications—among them Access Hollywood, Vogue, E! News, ELLE, and People Español.
MORE WORK
Smart, Strategic & Straight Out of Brooklyn
