CITY POINT
Experiential Marketing, Digital Branding, Community Relations
Brand Building
Event Marketing
Social Media Strategy
UX Design & Development
Impact
7M+ annual visitors.
62,000 SF of new openings across retail, dining, and experience I 2023–25.
30+ annual events that reinforce City Point as a destination.
THE BUSINESS
Acadia Realty’s 1.8-million-square-foot mixed-use development was built to anchor Downtown Brooklyn — a neighborhood defined by energy, diversity, and culture. Our ongoing strategy positions City Point as a community-rooted destination: a vibrant center of gravity that drives foot traffic, sparks engagement, and fuels neighborhood vitality.
THE BREAKTHROUGH
For nearly a decade, Concrete Comm has been City Point’s trusted creative and strategic partner — helping shape the Brooklyn-minded brand into a go-to community hub for shopping, dining, and experiences.
THE BUILD
Brand Identity & Creative Direction
Developed a bold, Brooklyn-first identity — unifying messaging, creative assets, and digital design into a cohesive, strategic brand system.
Events & Activations
Produced campaigns that fostered community and welcomed thousands.
Website Development
Designed a dynamic website — spotlighting events and tenants.
Social Media
Built a 35K+ following through strategic storytelling and alignments.
MORE WORK
Smart, Strategic & Straight Out of Brooklyn
