DIESEL
U.S. Launch, Experiential Marketing,
Content, Social Strategy
Brand Building
Event Marketing
Social Media Strategy
UX Design & Development
IMPACT
150M+ Total Reach.
92M+ Digital Impressions.
48M+ Out-of-Home Reach.
10M+ Print & Radio Audience.
THE BUSINESS
L’Oréal Fragrances launched Diesel’s Sound of the Brave to connect with Gen Z and millennial men through music and pop culture. Fronted by Skepta, the campaign invited men to share their voice.
THE BREAKTHROUGH
Launched the fragrance with a 360° campaign that debuted with a Brooklyn concert. Influencers ignited social buzz, and a global livestream connected the debut to millions. Sound of the Brave’s message resonated, and sales exceeded expectations.
THE BUILD
Tapped into Culture
Connected Sound of the Brave to music influencers and cultural voices through curated content and social storytelling.
Concert & Content
Took over Elsewhere, turning the buzzy venue into a branded concert experience headlined by Luh Kel and Flo Milli.
RapNation Livestream
Partnered on a global livestream that connected the campaign to millions.
Social Amplification
Engineered social-first, fragrance-driven music experiences designed to go viral.
MORE WORK
Smart, Strategic & Straight Out of Brooklyn
