STATUES FOR EQUALITY
Public Relations, Experiential, Cultural Placemaking
Brand Building
Event Marketing
Social Media Strategy
UX Design & Development
IMPACT
Established an Icon’s Permanent Legacy.
662M+ impressions.
$2.4M publicity value.
350+ media stories worldwide.
THE MISSION
Brooklyn-born Justice Ruth Bader Ginsburg spent her life fighting for equal rights and justice — yet there was no monumental tribute to her legacy. In 2019, Statues for Equality launched and we championed Brooklyn as the rightful home for the Justice Ginsburg statue.
THE BREAKTHROUGH
Concrete Comm brought it home: the statue of Justice Ruth Bader Ginsburg—created with her blessing—was installed in Brooklyn, a powerful symbol of equality, which paved the way for Statues for Equality to increase female representation in public sculpture.
THE BUILD
Global Announcement
Concrete Comm broke the news that the statue was coming to Brooklyn — capturing worldwide attention.
Brooklyn Unveiling
On March 15, 2021 — Justice Ginsburg’s posthumous birthday — the statue was unveiled. Honoring her legacy with a landmark civic celebration.
Living Legacy
Today, the statue welcomes all who enter New York Health + Hospitals’ Ruth Bader Ginsburg Hospital in Coney Island, ensuring the native Brooklyn icon’s legacy of equality and justice lives on.
MORE WORK
Smart, Strategic & Straight Out of Brooklyn
