brand stories

Concrete Communications provided strategic branding, event, and digital platforms for City Point Brooklyn, Downtown Brooklyn's largest mixed-use development. The agency created and cultivated a diverse community, cementing the property as a hub for shopping, entertainment, and dining.

challenge

Establish City Point as a lifestyle destination for shopping, dining, and entertainment.

 

Drive social media growth on Instagram, Facebook, and Twitter. 

approach

Developed and implemented marketing, event, and digital platforms for Brooklyn's largest mixed-use development.  SHOP. EAT. PLAY. was used in communications to establish City Point with Brooklyn families, Fulton St. shoppers, downtown professionals, and the arts community.

 

Fostered relationships and developed event alignments with local organizations: BRIC Arts, The Brooklyn Public Library, Prospect Park Alliance, Brooklyn Bridge Parents, Park Slope Family, The Downtown Brooklyn Partnership, and others.

From experiential to digital, Concrete Communications created and cultivated a diverse community, establishing City Point as the place in Brooklyn to shop, eat, and play.

results

Social Media Followers: 95% Growth Within The 1st Year

Events Per Calendar Year: 25+

Email List Subscribers: 40k+

Weekly Traffic: 160,000+