Dreamland Roller Rink, an immersive roller disco experience with a summer residency in Prospect Park, was seeking a winter partner in Brooklyn to expand its market and reach.
Develop a holiday partnership for Dreamland Roller Rink and City Point, which heightens brand awareness, drives consumer traffic, and generates excitement.
Created a nostalgic Dreamland Holiday Roller Rink
at City Point with programming appealing to all ages.
Marketing campaign communicated holiday cheer, exuberance, and wanted-ness.
Generated holiday traffic, garnered press coverage, and created social media buzz during a key shopping season.
Duration: 3.5 Month Period
Tickets Sold: 25k+
Notable Press: Timeout New York, AM New York, FOX News, News 12, MSN
Social Moments: 5,000+ Posts
(paid, organic, stories, and reshares)