brand partnerships

Dreamland Roller Rink, an immersive roller disco experience with a summer residency in Prospect Park, was seeking a winter partner in Brooklyn to expand its market and reach.

strategy

Develop a holiday partnership for Dreamland Roller Rink and City Point, which heightens brand awareness, drives consumer traffic, and generates excitement.

Created a nostalgic Dreamland Holiday Roller Rink at City Point with programming appealing to all ages. Marketing campaign communicated holiday cheer, exuberance, and wanted-ness.

Generated holiday traffic, garnered press coverage, and created social media buzz during a key shopping season.

results

3.5

Duration in months

75

Events

25k+

Tickets Sold

5k+

Social Moments: Posts

(paid, organic, stories, and reshares)

Notable Press:

Timeout New York, AM New York, FOX News,

News 12, MSN

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