brand partnerships

Dreamland Roller Rink, an immersive roller disco experience with a summer residency in Prospect Park, was seeking a winter partner in Brooklyn to expand its market and reach.

challenge

Develop a holiday partnership for Dreamland Roller Rink and City Point, which heightens brand awareness, drives consumer traffic, and generates excitement.

approach

Created a nostalgic Dreamland Holiday Roller Rink

at City Point with programming appealing to all ages.

Marketing campaign communicated holiday cheer, exuberance, and wanted-ness.

Generated holiday traffic, garnered press coverage, and created social media buzz during a key shopping season.

results

Duration: 3.5 Month Period

Events: 75

Tickets Sold: 25k+

​Notable Press: Timeout New York, AM New York, FOX News, News 12, MSN

Social Moments: 5,000+ Posts

(paid, organic, stories, and reshares)

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