Brand Partnerships

Dreamland Roller Rink, an immersive roller disco experience with a summer residency in Prospect Park, was seeking a winter partner in Brooklyn to expand its market and reach.

strategy

Develop a holiday partnership for Dreamland Roller Rink and City Point, which heightens brand awareness, drives consumer traffic, and generates excitement.

Created a nostalgic Dreamland Holiday Roller Rink at City Point with programming appealing to all ages. Marketing campaign communicated holiday cheer, exuberance, and wanted-ness.

Generated holiday traffic, garnered press coverage, and created social media buzz during a key shopping season.