Dreamland Roller Rink, an immersive roller disco experience with a summer residency in Prospect Park, was seeking a winter partner in Brooklyn to expand its market and reach.
Develop a holiday partnership for Dreamland Roller Rink and City Point, which heightens brand awareness, drives consumer traffic, and generates excitement.
Created a nostalgic Dreamland Holiday Roller Rink at City Point with programming appealing to all ages. Marketing campaign communicated holiday cheer, exuberance, and wanted-ness.
Generated holiday traffic, garnered press coverage, and created social media buzz during a key shopping season.
Duration in months
Social Moments: Posts
(paid, organic, stories, and reshares)
Timeout New York, AM New York, FOX News,
News 12, MSN