experiential marketing
Selah Marley teamed with Concrete Communications to create a sensory art-installation of floral and foliage-filled landscapes. The three-day experiential event,
"A Primordial Place,” brought an enchanted garden to Downtown Brooklyn.
strategy
Create an experiential installation that celebrates spring, attracts influencers, engages the public, and builds awareness.
Develop a content strategy specifically for real-time publishing, storytelling, and social media moments.
Collaborated with Selah Marley to create a sensory art-installation of floral and foliage-filled landscapes, “A Primordial Place.” The transformative experience was a multi-sensory enchanted escape and dreamy instagrammable moment.
results
This multi-sensory escape started with a press preview night filled with large-scale performances and a first look into this pre-digital world for press agencies, influencers, and celebrity guests.
1,500
Traffic
5k+
Social Moments: Posts
(paid, organic, stories, and reshares)
Notable Press:
Paper Magazine, Medium, Guest of Guest, Coveteur, Elle, and Yahoo Fashion
