experiential marketing

Selah Marley teamed with Concrete Communications to create a sensory art-installation of floral and foliage-filled landscapes. The three-day experiential event,

"A Primordial Place,” brought an enchanted garden to Downtown Brooklyn.

challenge

Create an experiential installation that celebrates spring, attracts influencers, engages the public, and builds awareness. 

 

Develop a content strategy specifically for real-time publishing, storytelling, and social media moments.

approach

Collaborated with Selah Marley to create a sensory art-installation of floral and foliage-filled landscapes, “A Primordial Place.” The transformative experience was a multi-sensory enchanted escape and dreamy instagrammable moment.

results

This multi-sensory escape started with a press preview night filled with large-scale performances and a first look into this pre-digital world for press agencies, influencers, and celebrity guests.

Traffic: 1,500

Notable Press: Paper Magazine, Medium, Guest of Guest, Coveteur, Elle, and Yahoo Fashion

Social Moments: 5,000+ Posts (paid, organic, stories, and reshares)

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