press launch

Afro-Latino Fest is a two-day annual event, which recognizes and showcases African, Latin American, and Caribbean cultures through music, performances, and educational panels. The 2019 festival featured many popular artists including Bobbito Garcia, DJ Nina Vicious, Coco and Breezy, Latin Grammy Winner, Jose Alberto, and others.

challenge

Expand press reach for Afro-Latino Fest, an initiative which celebrates and recognizes African, Latin American and Caribbean cultures through music, performances, and educational panels.

 

Create pre-event buzz through mainstream media coverage.

approach

Concrete Communications spearheaded media coverage for Afro-Latino Fest in Downtown Brooklyn highlighting its artists, creators, and speakers.

results

The event sold out with over 3,000 guests celebrating international and local artists, creators, and speakers.

Impressions: 353 Million

Notable Press Coverage: The New York Times, BET,

We Are Mitu, Gothamist, News 12, AM NY, Brooklyn Eagle, and more.

NEXT: EVENT PRODUCTION >

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