public arts and culture

City Point unveiled bronze statue of the late U.S. Supreme Court Justice Ruth Bader Ginsburg in Downtown Brooklyn as part of Gillie and Marc’s Statues for Equality initiative.

challenge

Galvanize the Brooklyn community to honor an icon, pay tribute to Justice Ginsburg, and create a landmark to further gender equality in public art at a commercial venue.

approach

Aligned with Brooklyn Borough President Eric Adams, Assemblymember Rodneyse Bichotte Hermalyn, and BRIC Arts for unveiling event during Women’s History Month.


Created marketing materials and developed media strategy, which honored the legacy of Justice Ginsburg and celebrated Brooklyn, the borough of her birth at City Point.

results

Press Articles & Web Coverage: 400+


Broadcast Segments: 250+

(including local, national & international)


Social Media Impressions:


Visitors: 5,000+

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Eric Adams, Brooklyn Borough President(1
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Jo Anne Simon, Assembly Member District